BOSE - REBRANDING
Hear the Future
As part of my Digital Branding Strategy module, I developed a complete rebranding project for Bose Corporation, aimed at reconnecting the brand with younger, tech-savvy audiences.
The project identified that while Bose has a strong legacy in sound innovation, its digital presence and visual identity were outdated compared to competitors like Sony, JBL, and Apple.
My Approach:
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Conducted market and consumer research on audio trends and digital-first branding.
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Defined Bose’s new vision, mission, values, and brand promise, centered on innovation, inclusivity, and premium audio experiences.
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Created a refreshed visual identity with a bold red/black/white palette, a modernized logo, and the new strapline “Hear the Future.”
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Designed marketing assets including social media campaigns, website mockups, billboards, and merchandise.
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Built an 18-month brand strategy introducing digital storytelling, influencer partnerships, loyalty programs, and experiential campaigns.
Outcome:
The rebranding positioned Bose as a futuristic, lifestyle-driven audio brand, emphasizing immersive experiences and emotional connections with sound.
Click on this image for the project Link
